A logistics shift that unlocks growth
When demand increased and the business grew, Lakrids by Bülow faced a key decision: continue managing logistics in-house – or invest in a more scalable solution. In 2021, the company decided to outsource its logistics operations to PostNord TPL in Køge.
Since then, the collaboration has evolved into an end-to-end solution that frees up time and resources – while ensuring quality at every step.
– PostNord TPL handles pick & pack, transportation, and returns. It’s a turnkey solution that allows us to focus on our core business, says Jacob Aabjerg, COO at Lakrids by Bülow.
From Startup to Optimized Flow
As with any major change, there were challenges to navigate at first.
– Entering a new partnership is always demanding. We didn’t want to lose ownership, and it takes time to get communication running smoothly, Jacob explains. But thanks to close dialogue and a shared focus on improving flows, the collaboration has gradually developed.
The result is a solution that works efficiently – both in daily operations and during peak seasons.
– We’ve identified and addressed gaps, which allows us to work smoothly together. Service and communication are key to our success, Jacob adds.
A committed team On-Site in Køge
Asta Bielskyte team leader and coordinator at PostNord TPL in Køge, has followed the journey from the beginning. She sees firsthand how the team works purposefully every day to ensure that both small and large orders are handled efficiently.
– We have a strong team that always goes the extra mile to ensure customers have a positive experience. We manage large volumes and oversee the entire logistics flow, from picking to delivery. I’m proud to see how we deliver quality together every day, Asta says.
Scalable Logistics in Line With Growth
Lakrids by Bülow grows by an average of 15 percent per year, with clear seasonal peaks during holidays like Easter and Christmas. This places high demands on logistics flexibility and reliability – something the partnership with PostNord TPL makes possible.
– We look forward to continuing the collaboration. It’s crucial that our orders are delivered on time and that our processes run smoothly. PostNord TPL has shown that they can meet our needs and grow with us, Jacob Aabjerg concludes.
The partnership is an example of how a well-designed logistics solution can drive both business value and a strong customer experience.